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The habits of Internet browsing are evolving at very fast pace. More and more users are connecting to the internet from their mobile devices. In a press release from the Asociación para la Investigación de Medios de Comunicación (AIMC) confirm that mobile devices are the main element of internet connection. 9 out of 10 users use mobile devices to connect to the Internet. This paragraph alone highlights the importance of adaptive websites.

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As we have seen the Internet has become in recent years a mass communication tool in which we can virtually get any information. But one of the phenomena of growth within this virtual network are social networks, which have had a spectacular growth if we compare them with the evolution of other media that could be classified as traditional.

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Brands or companies that wish to have a more effective internet presence can not be content with an informative web page. Nowadays, electronic commerce has revealed itself as a great way of business with ample possibilities.

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